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Event Details
Every single law firm claims to offer excellent client service and a wide variety of expertise to serve their clients’ needs. These promises are no longer outstanding: they are the threshold of an experience clients demand. How can you talk about yourself and your firm in ways that really stand out as a clear differentiator? Wendy Nemitz will share with you:
- How to discern your firm’s key value differentiation. The answer is not “client service” or “client relationships.” Everyone claims that.
- Using an outside secret shopper to define your firm experience.
- The art of listening: knowing what really matters to clients and to prospects, not what you think matters.
- Field research: what actual clients say matters to them in the firm selection and retention processes.
Speaker:
Wendy Nemitz is the founding principal of Ingenuity Marketing Group LLC; a firm focused on helping professional service providers grow thriving practices and create strong firms.
Time:
This event takes place from 11:30 a.m. - 1:00 p.m.
- 11:30 - 11:50 a.m. - Lunch and networking
- 11:50 a.m. - 1:00 p.m. - Presentation
Location:
Jennings Strouss & Salmon
Parking is available in the underground garage at CityScape. Access for the parking garage is available on both Washington and Jefferson Streets. Please note that all visitors must exit the garage using the Washington Street exit.
On Washington Street (a one-way street going west), you may enter the garage between 1st Street and Central Avenue. Please use the second entrance. The first available ramp (furthest east) is the loading dock for deliveries.
On Jefferson Street (a one-way street going east), you may enter the garage between Central Avenue and 1st Street.
Once you have taken the entrance ramp into the garage and have parked, proceed to the 2nd floor/lobby level. Enter the bank of elevators to the east of the security desk. The Jennings Strouss reception desk is located on the 19th Floor.
CLE For Attorneys:
Attorneys will be provided with presentation materials and a certificate of attendance for submission to each state in which you are required to file. Please confirm jurisdictional reporting requirements with the state regulator.
For More Information:
If you have questions about this event, please contact Kim Fowee-Perera at Kim.Fowee-Perera@finnegan.com.
When & Where
Jennings Strouss & Salmon
One East Washington Street
Suite 1900
Phoenix,
AZ 85004
Thursday, November 18, 2010 from 11:30 AM to 1:00 PM (MT)
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Hosted By
Legal Marketing Association Southwest Chapter
The Southwest Chapter joined the LMA network in 2002 and includes Arizona, New Mexico, Nevada and Utah. We are over 50 members strong and growing. Our core focus is to always address the needs of our diverse Chapter and our mission includes assisting members with career development, networking and mentoring. For more information, visit http://www.legalmarketing.org/southwest.
